A Discussion on the future of eCommerce with CEO Trevor Crotts
A panel discussion was had at the show discussing the implications of 3D and A/R in eCommerce over the coming few years. Mediated by Dr. Ulrich Clemens, this conversation went through the potential 3D models in eCommerce and the need for online merchants to get their catalog digitized. This conversation traveled different paths and discussed everything frictionless experiences in eCommerce, to being able to admire a stranger's jacket, and then order one on the spot. The future is now and this discussion is worth a listen. Watch it here
If you are selling products, then you either already know you need to get your products into 3D, or you are already losing the race. Rich Media 3D files are 3D models or "digital twins" of products that allow incredible customer experiences and increase overall conversion.