In this episode of Shopify Masters, Trevor Crotts of BuddyRest, shares how he found a product-market fit, created compelling content, and his thoughts on the future of eCommerce and how 3D/AR is changing the game for online retailers. Listen to the full podcast here https://www.shopify.com/blog/buddyrest-content-marketing
The primary discussion centered around the need for digitizing product catalogs into 3D for eCommerce. We learned merchants can increase sales conversions and reduce returns by deploying this cutting edge technology today. We also learned the best way for merchants to get 3D models of their products.
If you are selling products, then you either already know you need to get your products into 3D, or you are already losing the race. Rich Media 3D files are 3D models or "digital twins" of products that allow incredible customer experiences and increase overall conversion.
A panel discussion was had at the show discussing the implications of 3D and A/R in eCommerce over the coming few years. This conversation went through the potential 3D models in eCommerce and the need for online merchants to get their catalog digitized.